Horse Feathers Mercantile in Dillsboro, North Carolina has two customer clubs, both free to join. The VIP Club sends an email when new pieces arrive and gives members a 24 hour hold on any one of a kind piece. The Birthday Club sends a card in the mail during your birthday week and a treat waiting for you in the store. Both clubs ask only for an email address, and the Birthday Club also asks for your birthday and a mailing address. We do not send text messages. The store phone number is 828 276 5157.
Two clubs, both free to join

The good pieces do not last the week

Most of this store is one of a kind. By the time something lands on the website, it has often already sold on the floor. The clubs exist so the people who care get told first.

Club one

The VIP Club

For people who would rather hear about a piece than find out it is gone.

  • First look at new arrivals, before they reach the floor
  • A 24 hour hold on any one of a kind piece you call about
  • An email when something lands that matches what you collect
  • Early word on sales and seasonal events
Club two

The Birthday Club

One card in the mail and one thing waiting for you in the store.

  • A card mailed to you during your birthday week
  • Something set aside for you at the counter that month
  • Tell us what you collect and we will keep an eye out
  • One email a year at most, plus the card
Turquoise and beaded necklaces laid out on a painted plank table at Horse Feathers Mercantile
How the hold works

Call, and it goes behind the counter

See something in an email, call 828 276 5157, and we write your name on it and set it behind the counter for 24 hours. No deposit, no card over the phone. If you change your mind, it goes back on the floor and nobody minds.

About the clubs

What do I get for joining the VIP Club?

First look at new pieces before they go on the floor, a 24 hour hold on any one of a kind piece you call about, and an email when something arrives that matches what you collect. Nothing else.

How often will you email me?

When there is something worth telling you about. New arrivals, a sale, or a piece we pulled aside because it had your name on it. Not on a schedule, and never for the sake of sending something.

Do I have to give you a phone number?

No. We only ask for an email address. We do not send text messages.

What do you do with my information?

We use it to send you store email and, for the Birthday Club, to mail you a card. We do not sell it and we do not share it. The full detail is on our privacy page.

How do I stop the emails?

Every email we send has an unsubscribe link at the bottom. One click and you are out, with no hard feelings and no follow up.

Call the shop, 828 276 5157